Building a Bold Seafood Identity — Coastal Crust
Client:
Coastal Crust
Industry:
Seafood & Hospitality
Goal
Establish Coastal Crust as a bold, premium seafood brand with a visual identity
that evokes freshness, authenticity, and modern coastal luxury — and drive early community engagement
through storytelling visuals and design-led marketing.
The Problem: No Brand Story, No Recognition
Despite having a brilliant product concept and vision for sustainable seafood, Coastal Crust lacked:
- A recognizable visual identity
- Engaging digital content
- Brand recall or emotional connection with customers
Our Strategy: Brand-First Launch Model
Step 1: Brand Identity Development
- Crafted a coastal-inspired, minimal logo that reflects ocean elements and artisanal quality.
- Designed an earthy, ocean-toned color palette to convey trust and freshness.
- Selected typography that bridges rustic and premium vibes.
Step 2: Packaging & Experience Design
- Created eco-conscious, visually appetizing packaging that stands out on shelves.
- Incorporated illustrations of crustaceans, waves, and textures to tie in the coastal narrative.
- Designed QR-integrated labels linking to traceability stories.
Step 3: Content-Led Launch Campaign
- Shot a cinematic launch video showcasing ingredients, coastal culture, and chef-curated plates.
- Developed a 9-post social media grid for brand reveal — focusing on values, freshness, and storytelling.
- Integrated lifestyle photography + typography overlays for Instagram-first content.
Step 4: Website & Community Hook
- Built a one-page teaser website with brand visuals, waitlist form, and a "Fresh from the Shore" slogan.
- Embedded launch video and built anticipation with subtle animations and coastal sound loops.
- Created “Tide Club” – an early sign-up loyalty initiative to gather first 500 brand fans.
Early Wins: First 45 Days
- 9,500+ video impressions organically via Instagram Reels
- 250+ early subscribers to “Tide Club” waitlist
- 3x higher engagement on seafood-based UGC vs industry average
- Brand got early mentions in 2 food micro-influencer reels
- 100% team recognition for packaging uniqueness
