Building Trust,
Brick by Brick — CREST
Client:
Crest
Industry:
Construction & Infrastructure Development
Goal
Establish Crest as a reliable, future-focused construction company that balances technical expertise with aesthetic vision, ready to take on both residential and commercial projects.
The Problem: No Solid Brand Foundation
Crest was starting from scratch, with:
- No visual identity or branding systems
- Low recall in a crowded regional market/li>
- No digital presence to build credibility or acquire leads
Our Strategy: Engineering a Brand That Feels Bold, Clean, and Trusted
Step 1: Building the Brand Identity
- Developed a strong, geometric logo to reflect structure and reliability
- Crafted a neutral color palette to evoke stability and precision
- Used bold typography to communicate modernity and trust
Step 2: Visual Language & Assets
- Designed safety-first iconography and visual cues for blueprints, worker gear, and site signage
- Built consistency across print and digital: site banners, helmets, uniforms, trucks
Step 3: Website & Lead Generation Tools
- Designed a landing page with service breakdowns, project showcases, and testimonials
- Added contact forms, location maps, and downloadable capability statements
- Integrated brand video showing site walkthroughs, time-lapses, and team culture
Step 4: Offline + Online Reveal
- Revealed Crest branding on physical sites, vehicles, and hoardings
- Shared "Before vs After" transformation posts on social platforms
- Ran awareness campaigns targeting local developers and architects
Early Results After 30 Days
- +3 commercial project inquiries via website
- 2 full-scale residential project contracts secured
- 20K+ views on brand video across platforms
- Noticed by 2 regional real estate influencers
