From Concept to Coveted: Launching a Jewelry Brand That Sparkles – Lumee
Client:
Luxury Jewelry Brand
Industry:
Fashion & Lifestyle
Goal
Position Lumee as a premium yet approachable jewelry brand, focusing on elegance, minimalism, and aspirational identity. Drive brand awareness and generate qualified leads for early collections.
The Challenge:
Despite a stunning product line, Lumee faced a market crowded with legacy brands and trend-chasers. The task was to create a brand story that not only stood out but built immediate trust and allure with modern consumers.
OUR STRATEGY: BRAND LAUNCH & MARKET PENETRATION
Step 1: Brand Identity Development
- Built a distinctive identity system rooted in minimal luxury
- Designed logo, tone of voice, and a soft pastel color palette evoking grace and class
- Created visual mockups for packaging, print, and digital experiences
Step 2: Launch Campaign Design
- Developed brand launch video (the one you provided)
- Crafted story-led posts for Instagram: founder's note, product closeups, behind-the-scenes
- Used carousel ads to highlight craftsmanship, lifestyle shots, and festive gifting
Step 3: Influencer & Community Activation
- Identified 15 micro-influencers and 3 lifestyle bloggers to create buzz
- Encouraged unboxing videos and user testimonials
- Launched #MyLumeeLook to build user-generated content
Step 4: Conversion Strategy & Paid Ads
- Built a lead gen landing page optimized for mobile
- Targeted lookalike audiences using interest-based and behavioral data
- Promoted new collections with urgency-based CTAs and influencer creatives
Results Within 90 Days
- 3000+ Website Visits in 1st Month
- 900+ Email Subscribers Pre-Launch
- 150+ Orders in First 3 Weeks
- Avg. CTR of 6.5% on Paid Campaigns
