Building a Skincare Brand from Scratch — Zenqua
Client:
Natural Skincare Brand
Industry:
Beauty & Personal Care
Goal
Develop a full-stack brand identity and digital launch strategy for a fictional skincare brand to demonstrate Fiction Creatives’ capabilities in brand building, content design, and digital strategy.
The Problem: Breaking Into a Crowded Market
In the saturated world of clean skincare, even the best products struggle to gain attention without the right brand presence. For this in-house concept, we set out to build a brand from scratch — one that could compete visually, communicate trust, and convert audiences across platforms.
OUR STRATEGY: FULL-FUNNEL BRAND CREATION
Step 1: Brand Identity & Market Positioning
- Created a premium brand tone: calm, fruit-powered, modern elegance
- Built a logo system and color palette inspired by key ingredients (Kiwi, Strawberry, Blueberry)
- Developed the core message: “Skincare that feels as good as it looks.”
Step 2: Website & Funnel Design
- Designed a modern, conversion-optimized landing page
- Focused on customer journeys, ingredient stories, and skin concern education
- Added email waitlist section with a first-time buyer lead magnet
Step 3: Content & Launch Grid
- Designed a 9-post Instagram launch grid
- Mixed carousels, static posts, and mockup reels to build trust and aesthetics.
- Created highlight stories for: About, Benefits, Rituals, and Reviews.
Step 4: Engagement & Retention Flow
- Designed welcome email and SMS flows
- Created community-oriented content to encourage reposts and engagementy.
- Built a loyalty narrative: clean, effective, and beautifully simple
Simulated Early Results (Creative Demo)
- +380 email & SMS sign-ups during the pre-launch phase
- 9.2% average engagement rate across the initial Instagram launch grid
- 25+ community shares & UGC mentions within the first month
- 1,200+ average views per reel (organic reach)
